Customizable Print
Product Design
Product Design
Responsive Design
Responsive Design
Year
2026
Client
Exfluential
Timeframe
2 weeks
Exfluential is an enterprise marketing platform that helps organizations manage branded content, customer engagement, and marketing campaigns at scale.
Designed Exfluential's first co-branded print experience, helping non-technical users confidently customize marketing materials while balancing complex business, inventory, and production constraints.
Exfluential is an enterprise marketing platform that helps organizations manage branded content, customer engagement, and marketing campaigns at scale.
Designed Exfluential's first co-branded print experience, helping non-technical users confidently customize marketing materials while balancing complex business, inventory, and production constraints.
The challenge
Exfluential was expanding its online store to support customizable, co-branded print products for the first time. Unlike standard merchandise, personalization introduced a much more complex experience that required users to upload logos, position artwork across different products, understand inventory limitations, and navigate print-specific requirements.
The challenge was creating a workflow that felt approachable for users with little design or technical experience while also accounting for the operational realities of inventory management, vendor production, and approval processes.
Exfluential was expanding its online store to support customizable, co-branded print products for the first time. Unlike standard merchandise, personalization introduced a much more complex experience that required users to upload logos, position artwork across different products, understand inventory limitations, and navigate print-specific requirements.
The challenge was creating a workflow that felt approachable for users with little design or technical experience while also accounting for the operational realities of inventory management, vendor production, and approval processes.
The goal
Enable non-technical users to confidently customize print products while shipping a tightly scoped MVP that could serve as the foundation for future customization features.
Enable non-technical users to confidently customize print products while shipping a tightly scoped MVP that could serve as the foundation for future customization features.
The solution
I led the end-to-end product experience for the new feature, mapping the full customization journey from product discovery through checkout. Working closely with engineering, product marketing, customer success, and our print vendor, I designed flexible personalization workflows that supported multiple logo placements, guided users with contextual messaging, and prevented common mistakes before they reached production.
To keep the MVP focused, I partnered with stakeholders to define clear product boundaries, prioritizing printable products first while intentionally deferring more complex inventory and versioning scenarios for future iterations.
I led the end-to-end product experience for the new feature, mapping the full customization journey from product discovery through checkout. Working closely with engineering, product marketing, customer success, and our print vendor, I designed flexible personalization workflows that supported multiple logo placements, guided users with contextual messaging, and prevented common mistakes before they reached production.
To keep the MVP focused, I partnered with stakeholders to define clear product boundaries, prioritizing printable products first while intentionally deferring more complex inventory and versioning scenarios for future iterations.
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